BC Strength

BC Strength is a fitness equipment brand founded by Dr. Bret Contreras, a researcher, coach, and leading expert in gluteal strength and development. The company develops and sells a range of products designed specifically to improve glute strength and function — including resistance bands, glute loops, hip-thrust-focused bars and racks, benches, mats, and other training tools — many of which are based on training methods developed at Contreras’s Glute Lab facilities. BC Strength emphasizes quality, durability, and value while providing equipment and educational resources that support effective strength training for athletes and everyday lifters alike.