Booty Builder

Booty Builder is a fitness equipment brand specializing in glute-focused strength machines, best known for developing the original commercial hip thrust machine. Founded by Norwegian entrepreneur Haakon Larsen, the company designs and produces innovative lower-body training equipment—such as hip thrust machines, squat and lunge machines, and glute isolation systems—used in commercial gyms and training facilities worldwide. Its patented raised-foot hip thrust design aims to make the exercise safer, faster to set up, and more effective for glute development, while the broader product lineup supports complete lower-body training environments for gyms and athletes.