Centr

Centr is a fitness and wellness brand founded in 2019 by actor Chris Hemsworth. Originally launched as a subscription-based digital platform offering workouts, nutrition plans, and mindfulness coaching, the company has expanded into home gym equipment and training accessories sold through its online store. Following its acquisition by HighPost Capital and merger with Inspire Fitness in 2022, Centr now produces a range of strength equipment, functional trainers, and training kits designed to integrate with its digital coaching ecosystem and support home and gym workouts.