I've used this barbell at the local YMCA for about a year before building out my home gym. There wasn't much competition, but this was my favorite by far.
I have no idea what these things cost but they are high quality, with medium knurling, and take chalk really well for a secure grip.
It's whippier than a power bar, and at least on the one I was using, the rings are in a nonstandard location (narrower than PL rings).
Performance
Value
Build Quality