I have a very very similar bar that came with my lat pulldown/low row machine. As noob-ish as it seems with the plastic grips, it doesn't feel as bad actually and I don't mind it
Awesome idea to get barbells off the ground or store bars that aren't gun rack friendly. I wish my rack wasn't a shortened basement friendly rack or else I'd have one of these
Used in a commercial gym recently. Surprisingly decent for Hoist as I find 95% of their things dumb and gimmicky. Only complaint is the rubber handles which makes using straps a little more difficult vs a plain metal handle